The Emerging Mobile Marketing Platform

This is where HypeMob SMS Mobile Marketing Technology and Market Intelligence stakes its place


Mobile Attitude and Usage Study Key Findings
The MMA or Mobile Marketing Association came out with the outcome of their third –annual Mobile attitude and Usage Study. This aims to aid marketers in identifying different marketing trends, mobile usage patters and success metrics for Mobile marketing in the US.
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Mobile Access to Data and Informations
62% of all Americans are part of a wireless, mobile population that participates in digital activities away from home or work
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58 Million (23%)US Mobile Users Recalls Seeing Ads On Their Phones, Half Responded
According to the Nielsen findings, 23% or 58 million US mobile subscribers claims that they have seen mobile marketing ads on their phones in the past 30 days. 28 million users said that they responded in those ads in some way.
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